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Research Paper on Visual Merchandising - Silent Salesman of Contemporary Retailer

This is a research report on Research Paper on Visual Merchandising - Silent Salesman of Contemporary Retailer uploaded by Vinod Gupta in category: All Documents »  Case Study »  Current Trends and Cases in Retail Management section of our research repository.
1383 views, 0 comments, Last Update: Dec 3, 2014.
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Tags: Visual merchandising , Silent Salesman , Contemporary Retailer
Description:
Visual Merchandizing like color, product display, music, lighting and cleanliness in relation to its effect on retail customers. In practical implication it can be base for developing effective policy for attracting customers.



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