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Marketing of tourism a paradigm shift toward sustainability

This is a research report on Marketing of tourism a paradigm shift toward sustainability uploaded by Jasmine Pvk in category: All Documents »  Marketing »  Channel Management section of our research repository.
857 views, 0 comments, Last Update: Feb 1, 2016.
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Tags: marketing , Tourism , Sustainable Development , United States of America , Tourism development
Description:
The purpose of this paper is to suggest a shift in the tourism marketing paradigm away
from economic profit priorities toward sustainability. The sustainability approach adopts a holistic,
integrated view of marketing, considering social equity, environmental protection, and economic
livability. The paper seeks to examine the evolving model for the tourism marketing environment.



 

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