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10 pages Project report on Productivity and quality management of Aarey Milk
INTRODUCTION OF AAREY WORLI DAIRY
This organization was inaugurated by our former chief minister Shree Yeshwantrao .R. chavvan on 1st may 1969.
This organisation is managed by Government. The main intention of the organisation is to provide milk to all the people all over Maharastra at reasonable price.
The great taste, high nutrition, and the international quality give Aarey Milk and Energy Drink, the highest market share in milk products. The basic benefits of Energy Drink and Milk are to give energy and nutrition
Milk is consumed by people of all ages, from the rich to the poor, living in cities & in villages. Everyone has it for breakfast, in some or the other way. It is a complete wholesome meal. For some, it's the best complement for tea (chai), while for some it's a way of getting charged whenever they are low.
The next level of communication associates the brand with the positive values of life like honesty, sharing and caring.