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NMIMS 2019 unique assignments - As a marketing professional, which phase of data analysis

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Customer Relationship Management

1. In your opinion what differentiates the relationship you share as a customer with your hair stylist versus the sales person at a huge departmental store? How can the relationship be classified and what aspects contribute to it? 600 Words
2. As a marketing professional, which phase of data analysis requires your most attention and why? (10 Marks)
3. Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels Pvt. Ltd. She is responsible for running successful campaigns so maximum tours are booked with their organization. She is handling a relatively raw team and needs to handhold them to achieve the objectives.
a. The team needs an overview of campaign management. How can Snigdha explain the same to her team in an effective manner? (5 Marks)
b. What different kinds of campaign can they run in order to achieve the organizational objective? (5 Marks)
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